Online Video adds are supposedly the next big thing.
Lots of firms are looking how to properly monetise video content on the Internet. The current models (e.g Youtube+AdSense), give low returns and are not sufficient to fund custom made content.
But where eyeballs are, the money will follow (YouTube is the 3rd most popular site on the Internet). Once this happens, it will all of a sudden be profitable to create professional content for the Internet and make money. The nail to the coffin of traditional tv?
Check out the current advertising model on:
http://www.businessweek.com/technology/content/jan2009/tc20090126_305941.htm
Monday 2 February 2009
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