We saw last week how affiliate schemes can help you make some money (e.g. Amazon adds on Dan's blog). However affiliate schemes can do more than this, they can help us focus a groups towards a common goal that makes the world a better place.
A bit to vague? let me give you an example.
Offsetbooks.com is an Amazon affiliate. The site is essentially a store front for Amazon. All product info, pricing, payments, processing and delivery is handled by Amazon. This means you get exactly the same deal on offsetbooks.com as you would get on Amazon. However when you buy a book on offsetbooks.com, Amazon pays them a small referral fee and offsetbooks.com uses that fee to plant trees in Africa.
So next time you buy a book, you can actually make a small difference !
Saturday, 24 January 2009
Thursday, 15 January 2009
My internet insight of the week - It's not all traffic that counts
Unique visitors (traffic) is a metric often used to determine the success of a site, but as we can see from the valuation of 2 similarly sized businesses, it is not all traffic that counts.
Digg.com and linkedin.com are roughly the same size.
But digg is valued less than $100m while linkedin is valued around $1 billion (source: businessweek)
so what makes the $900 million difference?
- linkedin relies on more than just online advertising (subscription services)
- linkedin knows alot about their users and can show more targetted, relevant and hence more expensive adds
Digg.com and linkedin.com are roughly the same size.
But digg is valued less than $100m while linkedin is valued around $1 billion (source: businessweek)
so what makes the $900 million difference?
- linkedin relies on more than just online advertising (subscription services)
- linkedin knows alot about their users and can show more targetted, relevant and hence more expensive adds
Back in London - What have I learned over the break?
Glad to be back in London after a very relaxing holiday.
Key lessons I have learned over the break:
1. After spending a week with a baby, you start speaking baby language as well....
2. Hong Kong is now on my top 10 list of cities I want to live in
3. Uncooked fishballs are a bad bad idea
4. I do not like the cold
5. Falling asleep in a chair is not very sexy
6. Dolphins are weird
7. Korean Airlines is now my most preferred airline!
8. Heathrow still sucks
9. Russian airport security is weird, really weird
10. For a 3 year old, the only thing more fun than building a tower in the sand, is destroying the tower
Key lessons I have learned over the break:
1. After spending a week with a baby, you start speaking baby language as well....
2. Hong Kong is now on my top 10 list of cities I want to live in
3. Uncooked fishballs are a bad bad idea
4. I do not like the cold
5. Falling asleep in a chair is not very sexy
6. Dolphins are weird
7. Korean Airlines is now my most preferred airline!
8. Heathrow still sucks
9. Russian airport security is weird, really weird
10. For a 3 year old, the only thing more fun than building a tower in the sand, is destroying the tower
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